We brew coffee,
we fuel the journey.
We are the ones who merge the energy of specialty cold brew with the freedom of your lifestyle. We are the connection point between the bean's origin and your next surf session, your important call, or your next milestone.
About us
Pico Fuerte was born from a friendship and a shared vision. We are three founders-Alessandro, Jacopo, and Alessandro-united by a passion for specialty coffee, a relaxed pace, and a dynamic way of living well.
We created Pico Fuerte to give a precise identity to this vision: merging authentic Italian craftsmanship with the freshness and free spirit of the Canary Islands.
Our Formula
Cold Brew is much more than just a cold extraction.
It is a method that requires patience and precision: our coarsely ground specialty coffee is steeped in cold water for a specific period, which is crucial for extracting maximum sweetness and complexity.
Once the infusion is complete, the brew is finely filtered and pasteurized at a low temperature—a fundamental step to preserve the aromatic integrity, freshness, and natural properties of the coffee.
Why Pico Fuerte?
Our identity as an Italian specialty microroastery is just the starting point: PicoFuerte was specifically designed to elevate your Cold Brew to a level of absolute excellence.
Specialty Coffee
We exclusively use specialty coffee; this means maximum traceability, zero defects, and a vibrant aromatic profile.
Natural Energy
Our cold brew is pure: water and specialty coffee. No added sugars, no artificial flavors, just natural sweetness.
Zero Sugar
Forget the sugar spikes and the sudden crash. Cold-extracted caffeine is released slowly, providing long-lasting, sustained energy.
Made for island rhythm
Refreshing and revitalizing for outdoor enthusiasts. Clean caffeine and zero energy crashes for professionals on the go; a unique, high-quality product to set your establishment apart. Find out how real, zero-sugar energy can transform your day.
Surf & Outdoor
Refreshing, revitalizing, and 100% natural. The purest way to recharge your energy after a session or a day in the sun.
